Flipkart is an ecommerce company based in India, which began its operations in 2007. Through Flipkart, the founders transformed the ecommerce industry by taking a huge step of introducing the concept in a country like India where people were reluctant to buy anything online, but today ecommerce is considered one of the fastest growing industries of the country. The company began by just selling books and kept on expanding the business by introducing various diverse products on their website. It has been around ten years since Flipkart entered the industry and it has been known as revolutionizing the market and thus grown with years.
One of the reasons of its success is that it was the pioneer in India and though many competitors have since then entered the industry, Flipkart still remains the leader. It is because Flipkart worked on providing convenience since the day it started. When people in India did not trust providing their personal information online and paying online, Flipkart facilitated that by also giving the option of Cash on Delivery to their customers. Buyers could shop online with no concern of their safety as they could give the payment when the product was delivered. Moreover, flexible and convenient return and exchange policy was also made part of the service they offered which built trust between the company and the buyers. This is how they gained loyalty of their buyers in their first few years.
Their services were further improved when they came up with their own supply chain so that they would never lag behind and disappoint their customers just because the third party supplier could not deliver the product on time. This supply chain is facilitated by their strong in formation system through which they are able to improve their operations with time. Through their own supply chain, they are able to deliver products to their customers on time and this further builds trust of the buyers with the company.
Another reason of Flipkart being a success in India, despite the rise in competition, is their strategy of offering competitive prices. They have always offered products that cater to all ages and income group. Not only these products are mostly branded and of good quality, they are sold at a competitive price. Flipkart is usually offering discount to the buyers on the website. During the festive seasons, buyers are able to avail even more discounts and if these discounts are to be compared to other competitive websites, they are almost always selling their products at the lowest prices.
So basically, Flipkart works on customer-focus strategy where they design all their strategies in order to provide convenience to the customers. This has been the reason why Flipkart has been a success throughout all these years and has been able to shine out despite the level of competitive in today’s era. It is through these strategies that they have developed a much recognized brand name as well as huge customer base over the years.